Job Description
The Dallas Cowboys Social Media Department is seeking a Social Media Specialist with working experience in the field. The purpose of our department is to develop, publish and optimize content across the Dallas Cowboys’ Social Media Portfolio (Dallas Cowboys, Dallas Cowboys Cheerleaders, The Star in Frisco and AT&T Stadium social media channels). The Social Media Specialist will report to the Social Media Marketing Manager and support The Star in Frisco and AT&T Stadium social channels.
Duties and Responsibilities:
- Assist in the planning, ideation, creation, and publishing of content to AT&T Stadium and The Star in Frisco social media accounts. This includes Instagram, Twitter, Facebook, and other emerging platforms.
- Assist in scheduling and implementing a daily/weekly/monthly social media calendar.
- Support the Social Media Marketing Manager in the day-to-day content publishing on The Star in Frisco and AT&T Stadium social media platforms and ensure channel best practices are being met.
- Provide real-time coverage of events at AT&T Stadium and The Star in Frisco to capture and create reactionary, in-the-moment content for those social media channels.
- Monitor AT&T Stadium and The Star in Frisco social media platforms in real time.
- Recognize and react to real-time, emerging trends and current events to create content for distribution across social channels.
- Collaborate with various internal stakeholders to coordinate content initiatives and creative.
- Assist with other duties as necessary.
Required Qualifications:
- A Bachelor’s degree in social media, marketing, communications or related field
- Experience with Facebook, Instagram, TikTok, and Twitter. Must also have a pulse on emerging social platforms.
- Demonstrated ability to conceptualize and create unique social content
- Strong story telling/copywriting/copyediting skills
- Experience working in Photoshop or other photo-editing software
- Experience working with video editing software
- Ability to demonstrate flexibility and quickly adapt to changes while maintaining high levels of productivity and effectiveness under pressure and tight deadlines.
- Basic knowledge of the NFL and the Dallas Cowboys
- Extremely detail-oriented and organized
- Must be able to work nights, weekends, and holidays.
The Dallas Cowboys provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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