Job Description
Position Overview:
215 Marketing is seeking a seasoned digital advertising specialist to join our growing production team as a Paid Media Manager. This person should have a minimum of 2+ years of experience with search campaigns, display campaigns, social campaigns, conversion rate optimization (CRO), ad account management, and analytics/attribution. Franchise experience and agency experience is a plus.
This individual will be responsible for helping 215 Marketing’s production team launch and manage digital advertising campaigns for its existing clients and new clients.
We are looking for an individual with intelligence, passion, ambition, and work ethic to help scale our agency. This individual will serve as a foundational building block as we look to accelerate our growth in 2023 and beyond.
Minimum Requirements:
- 2+ years of experience with Google Ads (campaign building & optimization)
- 2+ years of experience with Meta Ads (campaign building & optimization)
- 2+ years of experience with Bing Ads (campaign building & optimization)
- 2+ years of experience with LinkedIn Ads (campaign building & optimization)
- 2+ years of experience with Conversion Rate Optimization
- 2+ years of experience with Google Analytics
- 2+ years of experience with SEO
- Google Ads Certification(s)
- Google Analytics Certification(s)
- Ability to function autonomously, be self-directed, self-motivated, dynamic, and decisive
- Bachelor's Degree
- Excellent verbal and written communication skills
- Outgoing personality with the ability to adapt to your audience
- Strong analytical and problem-solving skills
- Ability to multi-task and manage workflow in a high-energy, collaborative, team-oriented environment
- Experience with task management software (eg. Asana, Basecamp, etc)
- A tendency to challenge yourself
Responsibilities/Role:
- Campaign optimization strategy
- Manage junior advertising specialist
- Lead strategic advertising performance meetings with key advertising accounts
- Be responsible for the ongoing strategic vision for key advertising accounts
- Contribute to a wide range of internal and external marketing initiatives as they arise
- Contribute to the development and growth of 215 Marketing as an agency
Expectations:
- You must have serious attention to detail. Success has everything to do with doing the small things right.
- You must be organized. The number of projects and tasks that you will be responsible for will be overwhelming if you lack the ability to be (and stay) organized.
- You must be a team player. Situations may call for you to help your colleagues or step outside of your designated role to make sure we deliver results to our clients.
- You must possess strong communication skills. You must be able to clearly convey and communicate your ideas to the other members of 215 Marketing as well as to clients.
- You must be a critical thinker. You must possess highly-developed problem-solving skills.
- You must have a tendency to continuously challenge yourself.
Competitive Compensation:
- 401k Plan w/3.5% Company Match
- Paid Vacation, Personal and Sick Time
- Medical/Vision Insurance
- Dental Insurance
- Casual Dress Code
- Paid Trips To Industry-specific Training Events
- Company Happy Hours & Holiday Parties
- Young and Energetic Co-workers/Work Culture
- Contribute To A Dynamic Agency
About 215 Marketing:
We're a full-service digital marketing agency located in Northern Liberties, Philadelphia. Founded in 2013 by two Drexel MBAs, we are a lifecycle marketing agency that creates marketing solutions tailored specifically to each of our client's needs and goals. As a Google Premier Partner and a member of the 2020 INC 5000 Fastest Growing Companies in America, we are always focused on performance and generating profit for our diverse clientele. If you have any other questions, please email Jon J. Vogel at jon @ 215marketing.com.
Job Type: Full-time
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
COVID-19 considerations:
We are fully remote at this time to help slow the spread of COVID-19.
Education:
Experience:
- Marketing Agency: 2 years (Required)
- Meta (Facebook) Advertising: 2 years (Required)
- Google Ads: 2 years (Required)
- SEM: 2 years (Required)
- LinkedIn Ads: 2 years (Required)
Work Location: Remote
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