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marketing program manager


Reno, NV


107945 - 82363 USD ANNUAL

City of Reno

Reno, NV

Bob Cashell

Unknown / Non-Applicable


Job Description


Join the City of Reno and become part of an amazing team who strives every day to make our community a place we are all proud to call home.

The ideal candidate will have a passion for marketing economic growth initiatives through the use of market research, branding and positioning, promotional advertising, business attraction and retention strategies, talent attraction, collaboration and partnerships, and data analytics. The position will be responsible for effectively promoting the economic strengths, attracting investments, fostering business growth, and improving the overall economic well-being of the community.

We currently have one vacancy in the City Manager's Office in which hiring will begin immediately following the close of this recruitment. This recruitment will also establish a list for future vacancies, which will be filled as they occur.

This is an open competitive opportunity for all qualified applicants.

The City of Reno is committed to providing equal employment opportunities to everyone. This commitment is an integral part of our efforts to ensure that we have a diverse and representative workforce that serves the community of Reno.

Examples of Essential Functions

  • Develop, design, implement, and coordinate communication dissemination plans consistent with approved strategic direction. Recommend and assist in the implementation of goals and objectives; establish schedules and methods for providing public information services; implement policies and procedures.
  • Manage marketing initiatives in various executions including campaigns, press releases, graphic design, creative content, web site development, speech writing, strategic message development, and advertising.
  • Responsible for maintaining relationships with key stakeholders to identify economic development, redevelopment, and revitalization initiatives and programming; maintain strong working relationships with the business community and partnering government agencies.
  • Coordinate and manage marketing projects, including websites, social media, newsletters, event promotions, email blasts, and video content focused on revitalization; support and assist in the creation of marketing material to community members, visitors, talent, businesses, and real estate investors; monitor, track and report on media relations; analyze program performance, results, and recommend implementation modifications to systems and procedures.
  • Maintain a high level of visibility for the community and redevelopment areas as related to revitalization efforts; present materials dealing with initiates related to program; gather and compile information, and conduct informational briefings as needed.
  • Provide assistance in resolving the more difficult operational and administration problems; identify problem areas and issues; plan, organize, coordinate, direct, and/or conduct administrative and/or management studies relating to the activities or operation of the assigned department, office, or program area; conduct complex surveys, research, and analysis on administrative, fiscal, and operational issues; determine analytical techniques and information-gathering processes and obtain required information and data for analysis; analyze alternatives and make recommendations regarding such areas as staffing, facilities, equipment, cost analysis, productivity, and policy or procedure modifications; discuss findings with management staff and prepare reports of study conclusions; oversee and assist in the implementation of recommendations.
  • Perform a range of duties involved in the identification, planning, development, and implementation of new and/or modified programs/projects that would promote and enhance the mission, goals, and objectives of the City; oversee or perform the necessary research and analysis to justify the appropriateness of implementing the proposed program/project; prepare presentation materials and background documentation; monitor project success using appropriate tracking and feedback systems.
  • Attend and participate in professional group meetings; stays abreast of new trends and innovations in the fields of business and public administration and issues related to field of expertise.
  • Participate in the budget development process and budget monitoring activities for assigned areas of responsibility; collect and analyze financial data; review and analyze budget requests and budget changes; make recommendations and obtains final approval for changes; create data tracking and reporting systems; monitor monthly status.
  • Identify and pursue grant funding opportunities to support revitalization efforts; monitor program compliance with laws, rules and regulations related to programs

Minimum Qualifications

The following minimum qualifications are required to be met at the time of application.

Combinations of relevant work experience and education that are equivalent to the following are acceptable.*

  • A Bachelor’s degree from an accredited college or university with major course work in marketing, communication, journalism, business administration, urban planning, or a related field.
  • Each year of additional relevant work experience will substitute for one year of the education requirement.

Work Experience
  • Three years of experience in marketing, economic development, urban planning, public relations, journalism, communication, media coverage or a related field.
  • Valid driver's license
**Bilingual candidates are strongly encouraged to apply.**

Supplemental Information

To Apply:
Please submit your completed application and all additional information/documentation requested online at by July 30, 2023 at 11:59 p.m. PT. If a computer or mobile device is not available to you, suggested locations to complete an online application submittal include: the City of Reno City Hall 2nd floor computer kiosk or 5th floor Civil Service Offices, any locations of Nevada Job Connect or any local library or educational facility.

If you are having difficulty logging into your profile, please call the applicant support line at 855-524-5627.

Examination Process:
Applicants must meet the minimum qualifications and pass the examination for this position to be eligible for hire. The examination will consist of online assessments which include a Cognitive Abilities Test and an Employee Personality Profile; along with a Training and Experience evaluation (T&E) weighted as follows:

Training & Experience Evaluation (T&E) = 80%
Cognitive Abilities Test = 20%
Employee Personality Profile = Informational purposes only

Writing Assignment = Informational purposes only

Candidates that meet the minimum qualifications will be required to submit samples from their portfolio as well as a 1-2 page document that answers some questions about their portfolio. This will not be weighted as part of the ranking, but must be submitted in order to be considered in the process.

Online Assessment Details:
Qualified applicants will be invited to participate in the online assessments once the recruitment has closed. These tests will be self-administered with no proctor, which means candidates will be able to complete them online at their convenience during the designated testing window.

The instructions and guidelines will be emailed to qualified applicants after the recruitment closes on July 30, 2023. Please make sure to check for emails around this time, including your spam folder so that you do not miss this testing opportunity. All assessments must be completed within the designated testing window to move forward in the hiring process.

Training and Experience Evaluation (T&E) Details

The T&E examination consists of a Supplemental Questionnaire. The questions may be viewed online under the tab marked "QUESTIONS" on the job announcement page. The
T&E must be submitted online at the time of application.

  • Responses to your T&E questions should be consistent with the information given in your application details. Answers are subject to verification.
  • Failure to complete all of the questions or incomplete responses will result in a lower score; therefore, it is advantageous for you to provide a full and complete response to each supplemental question.
  • In order to receive credit for education or training, you must attach copies of your transcripts, diploma, or relevant certificates to your online application.
  • Resumes or questionnaires uploaded as attachments to the application will not be accepted in lieu of completing each question online.
  • "See Resume" or "See above," etc., are not qualifying responses and will not be considered.
  • Changes or corrections to your responses cannot be made once your application packet has been submitted.
  • TIP: It may be more efficient to develop your responses in a word processing document and then paste them into the online questionnaire to be submitted.


Applicants are notified by email of their examination results. Applicants who do not meet the minimum qualifications will also be notified.

Testing Accommodation:
If you wish to identify yourself as an individual with a disability and will be requesting an accommodation, that request must be made to the Chief Examiner no later than the closing date of this announcement.

Employee/Veteran Preference (In the event of Tie Scores):
In the event of tie scores resulting from an open competitive examination, employees will be provided a rank preference in the following order: employees with established veteran status shall be given the first preference, non-veteran employees second preference and non-employee veterans third preference. This preference will only be administered in the event of tie scores. Documentation must be submitted at time of application.

Appointment and Certification:

Appointments to positions in the City's Civil Service system are made on the basis of examination. Scores resulting from a competitive examination are used in determining a person's rank on an eligible register. The department may hire any of the persons referred. The names of those persons not hired may be considered when the next vacancy occurs, for as long as that register is viable.

Health & Safety Statement:
The health and well-being of our employees, our families, and the community we serve is of utmost importance to the City. Please be aware that many roles at the City of Reno include interacting with members of the public, including close contact with vulnerable individuals. The City of Reno has implemented numerous strategies to minimize the spread of COVID-19, and other contagious diseases. Vaccination is recognized as an effective method for reducing the likelihood of infection, and limiting the severity of disease. While we have lifted the vaccination requirement for new employees, the City of Reno encourages all new hires to be fully vaccinated against COVID-19, which includes boosters recommended by the CDC.


Questions about the information on this announcement and updates to application information should be directed to Civil Service at (775) 334-2223 or

The City of Reno is an equal opportunity employer. Recruitment, hiring, assignment, training, compensation, promotion, retention, and disciplinary decisions will be made without regard to race, color, religion, creed, national origin, sex, sexual orientation, gender identity, gender expression, age, pregnancy, physical or mental disability, genetic information, veteran status, political affiliation, membership in an employee association, or any other protected class status applicable under federal or state law or City Charter.

Please use this Health and Welfare Benefit Link to learn more about the City of Reno's great employee benefit plans and wellness programs.

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