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Cisco Systems Logo

director digital marketing


San Jose, CA


223875 - 144102 USD ANNUAL

Cisco Systems

San Jose, CA

Chuck Robbins

$10+ billion (USD)

Company - Public


Job Description


Please note this posting is to advertise potential job opportunities. This exact role may not be open today, but could open in the near future. When you apply, a Cisco representative may contact you directly if a relevant position opens.

We are seeking an experienced and innovative Director of Digital Marketing to join us and oversee an incredible inbound team that drives results for Cisco Security including the Duo, Umbrella, and Cisco Security brands. The Director of Digital Marketing will play a crucial role in leading our strategy and digital teams – including paid, search (SEO/SEM), ABM, and social programs. The ideal candidate should have a solid background in marketing, management, have exceptional communication skills, and a strong understanding of digital demand generation and brand building.
  • Collaborate with cross-functional teams to develop comprehensive demand strategies and digital marketing activations aligned with organizational goals.
  • Implement process improvements to assist other departments for visibility.
  • Manage the inbound and / or social Digital Marketing team.
  • Identify and evaluate potential third-party webinar partnerships and sponsorships to expand our reach and generate leads.
  • Negotiate contracts and manage relationships with external vendors and partners.
  • Manage and balance budget submissions.
  • Optimize landing pages, registration forms, and emails to maximize conversions and increase attendee registration rates.
  • Analyze performance of each channel to optimize and rebalance investments across channels.
  • Understand and analyze pipeline metrics to determine effectiveness.
  • Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred
  • Proven experience (10 years) in demand generation. digital marketing, or related roles
  • Experience managing multi-million dollar marketing budgets
  • Strong knowledge of digital platforms, search, and paid social media.
  • Proficiency in digital marketing tactics, including email marketing, social media, SEO, and paid advertising.
  • Excellent written and verbal communication skills, with the ability to present for executive audiences.
  • Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
  • Analytical mindset with experience in data-driven decision-making and proficiency in marketing analytics tools.
  • Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
  • Familiarity with CRM and marketing automation platforms (e.g., Eloqua, Tableau, and Salesforce) is a plus.
  • Experience leading social teams, building demand strategies, and executing on campaign strategies
  • Experience in B2B marketing or in the technology/software industry is required.
Why Cisco
#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all. We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re “old” (36 years strong) and only about hardware, but we’re also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns, and protects. No other company can do what we do – you can’t put us in a box! But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.) Day to day, we focus on the give and take. We give our best, give our egos a break, and give ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take differences to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward. So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us!
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
Cisco will consider for employment, on a case-by-case basis, qualified applicants with arrest and conviction records.
Please note this posting is to advertise potential job opportunities. This exact role may not be open today, but could open in the near future. When you apply, a Cisco representative may contact you directly if a relevant position op
Please note this posting is to advertise potential job opportunities. This exact role may not be open today, but could open in the near future. When you apply, a Cisco representative may contact you directly if a relevant position opens.

Message to applicants applying to work in the U.S.:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings. Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday, plus a day off for their birthday. Employees accrue up to 20 days of Paid Time Off (PTO) each year and have access to paid time away to deal with critical or emergency issues without tapping into their PTO. We offer additional paid time to volunteer and give back to the community. Employees are also able to purchase company stock through our Employee Stock Purchase Program.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco pays at the standard rate of 1% of incentive target for each 1% revenue attainment against the quota up to 100%. Once performance exceeds 100% quota attainment, incentive rates may increase up to five times the standard rate with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

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