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Learning Strategy and Design Logo

content manager

7a42596

Remote

Today

60000 - 50000 USD ANNUAL

Learning Strategy and Design

Houston, TX

Unknown / Non-Applicable

Unknown

Education


Job Description

The Digital Content Marketing Manager will create, curate, and repurpose engaging content that is on brand, educates, and builds connection with our audience and promotes lead generation.

Description

STATUS: Full-time W2
START DATE: ASAP
LOCATION: Remote (Must be authorized to work in the US)
OPERATING HOURS: Core hours 11-3pm CT, 40 hours/week, with additional hours during launches (4-5 times a year for 9 days each time over a weekend)
SALARY: $50,000-60,000 DOE plus a competitive benefits package - PTO, paid holidays, health insurance stipend, 401k match, remote work stipend, professional development stipend, 2 fully paid retreats per year (one domestic and one international)

Applications Accepted Through July 21th 2023, but will be filled as soon as an ideal candidate is identified.

LS&D is a small startup organization that is 100% online and offers a career development program for career changers entering the field of Instructional Design (see description at the bottom.)

We are looking for the next superstar to help execute marketing strategy for Learning Strategy and Design. This position includes executing an omni-channel marketing strategy, both on and off social media. Channels include social media (Facebook, LinkedIn, Instagram), website/SEO search traffic, YouTube, Pinterest, and podcast/blog. This role will be involved with implementing a cohesive content calendar for all channels. This role will involve content repurposing, creating social media posts and stories, interacting with potential customers through social media and directing them to our resources, podcast management, and assistance with email marketing. In addition, this role will be responsible for producing marketing materials and funnels for launches, programs, and lead magnets, through use of a cohesive strategy that aligns with the business and elevates the brand.

The chosen candidate will be in charge of creating all external-facing visuals for the organization, in accordance with brand guidelines. If we have a presentation that needs a visual design or creative touch, this role will be responsible for creating that deck.

This role will work with our Sales & Marketing Lead on the technical execution of our funnels, and will help manage or launch events that happen 4-5 times a year (over 9 days.)

Copywriting, marketing, visual design, and branding experience is preferred. The ideal candidate is someone who is scrappy and isn’t afraid to learn the tools necessary to drive our marketing message home, has an intrapreneurial spirit and will be all-in with our organization as we grow, advancing through the organization in a mutually beneficial relationship. It’s important that you became a true part of our team as your primary role.

Responsibilities include:
Graphic Design

  • Creating and maintaining program brochures and guides for prospective clients
  • Creating branded graphics and presentations in Canva for various purposes


Social Media

  • Repurposing content into social media posts for Facebook, Instagram, and LinkedIn, video, blogs, and other social platforms
  • Grow existing channels and build new ones to reach new audiences
  • Creating and leveraging stories and reels for Instagram
  • Using Zoho Social or other similar tool to get posts scheduled
  • Promoting new content that is released on social media channels (blog, YouTube, podcast, etc.)
  • Keeping up-to-date on trends and changes to social media platforms
  • Running stats and monitoring the best performing posts
  • Executing content calendar


Podcast, YouTube. Pinterest and Blog Management

  • Editing and publishing of podcast with the assistance of AI tools
  • Promotion and growth of podcast
  • Writing show notes and creating marketing content/graphics for podcasts
  • Turning podcast episodes into SEO-optimized blog post with the assistance of AI tools
  • Repurposing of podcast into YouTube videos and social media content
  • Editing and uploading YouTube videos
  • Creating visuals and posting to Pinterest


Website / SEO

  • Creating and updating sales- and marketing-related pages in Wordpress (testimonials, podcast episodes, blog posts, media segments)
  • Optimizing all added website copy for SEO


Sales Support

  • Design of lead magnets, workbooks, and other marketing materials through Canva
  • Promoting consultations and sales for launch events and Applied Instructional Design Academy through social media
  • Include the hidden key word connection in your application video
  • Updating and editing launch graphics in Canva
  • Connect with our audience in comments and messages with the understanding that content and relationships lead to sales


Relevant Skills and Experience:

  • 2+ years marketing,/copy writing/graphic design/content creation experience
  • 1+ year of experience using at least one video production tool (light)
  • Intermediate experience using social media (Facebook, LinkedIn, Instagram, YouTube) as a marketing tool for content, engagement, and lead generation and familiarity with what works and doesn’t work on each platform
  • Experience with basic copywriting
  • Comfortable with systems and online technology / social media and current on trends
  • Strong written communication skills
  • Organizational skills, and the ability to time-block, prioritize and meet deadlines with minimal supervision
  • Preferred - Bachelor’s degree preferred - though it doesn’t have to be in marketing.
  • Preferred - Podcast production / AI / SEO / WordPress / Canva experience


You are perfect for Learning Strategy and Design if you:

  • Are a self-starter and quick learner (you anticipate needs and take action) and thrive in a fast-paced environment.
  • Have an intrapreneurial spirit.
  • Are 110% committed to the role with the understanding that there will be ongoing support, training, feedback, and guidance
  • Have a can-do attitude and thrive on performing at a high level and hold yourself to high standards.
  • Know that copywriting is your jam and you can take half-baked voice notes and videos and turn them into copy and social media that connects and sells.
  • Have an eye for branding, and can create designs in Canva that stay on brand.
  • Are the go-to person for making things look pretty, professional, and polished.
  • Are detail-oriented and can slow down to proofread and catch those pesky typos before hitting publish.
  • Are dependable, responsive, and know how to prioritize to meet reasonable deadlines.
  • Are optimistic, upbeat, and look at the glass half full.
  • Love to keep things organized, attentive, and detail-oriented.
  • Can think creatively to problem solve, sometimes outside of the box, and love suggesting new ideas around creative strategies for sales and marketing.
  • Are a team player with a proven ability to work effectively with cross-functional teams.
  • Understand the importance of business metrics and looking at the numbers.
  • Are flexible and adaptable when things change (or a project gets derailed.)
  • Are inquisitive, love to learn and help others learn.
  • Are self-aware, love change and growth and have an abundance mindset.
  • Are constantly looking for ways to innovate, improve, and become more efficient.


About Learning Strategy and Design
Learning Strategy and Design LLC was founded by Jill Davidian, CEO and 20-year Instructional Design veteran. We have a hands-on coaching and mentorship program called Applied Instructional Design Academy for new and aspiring Instructional Designers.

AIDA has worked with over 1000 new and aspiring IDs to teach and support them in learning the practical side of Instructional Design and eLearning Development, so that they have the skills employers want, as well as getting them ready for work with their portfolio, resume, and interviewing skills. Many people come to the program from careers that have burnt them out, and getting into Instructional Design as a second career is life changing for them. Learning Strategy and Design is focused on developing a life of freedom and living life on your own terms, and using Instructional Design as the vehicle for that, so building a freelance business in the field is a big part of what we teach.

You can check out our FB group & Podcast - Jumpstart Your Instructional Design Career

https://www.learningstrategyanddesign.com/.

** Experience comes in many forms – skills are transferable, and passion goes a long way. If your experience is close to what we’re looking for, please consider applying.

** We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. We are committed to a diverse and inclusive organization.

Salary

$50,000 - $60,000 per year


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